PERFORMANCE
MARKETING.
Paid media managed against one scoreboard: acquisition cost and revenue.
INCLUDED.
KPI mapping
Every channel tied to a business number - CAC, ROAS, pipeline - before spend moves.
Funnel design
Landing pages, forms and follow-ups engineered around each traffic temperature.
Multi-channel paid
Search, social and video coordinated so channels assist instead of duplicate.
CRO experiments
Weekly conversion tests on the pages your money lands on.
Attribution modeling
Honest credit assignment across touchpoints, including offline sales.
Executive reporting
One-page monthly summaries a CFO can read in ninety seconds.
PROCESS.
Baseline
Historical data audited; current true acquisition cost calculated.
Targets
A written CPA ceiling plus volume target for the quarter.
Build
Funnels, tracking and creative produced before launch week.
Test
Small controlled bets across channels to find efficient pockets.
Scale
Budget concentrated on proven winners with guardrails.
Review
Monthly target review - continue, adjust or cut, stated plainly.