META
ADS.
Facebook & Instagram campaigns judged on leads and sales - not on likes.
INCLUDED.
Account audit
Pixel health, historical data and wasted spend identified before anything relaunches.
Tracking that works
Pixel + Conversions API configured so optimization learns from real events.
Creative testing
Hooks, angles and formats tested in structured rounds - winners scaled, losers retired.
Audience architecture
Prospecting, retargeting and retention layers built to work together.
Weekly optimization
Budgets rebalanced every week against cost-per-result, not gut feel.
Plain reporting
You see spend, results and cost-per-acquisition - explained without jargon.
PROCESS.
Foundation
Tracking verified, audiences built, offer and landing page sharpened.
Creative
First testing round: distinct hooks and formats, launched small.
Learn
Data decides which angle earns budget; everything else is cut fast.
Scale
Winners scaled stepwise while guarding frequency and fatigue.
Refresh
New creatives rotate in before performance decays.
Report
Weekly snapshots, monthly reviews tied to business numbers.